In today’s data-driven world, businesses are constantly seeking innovative ways to understand consumer behavior. One of the most insightful yet underutilized resources for gaining a deep understanding of consumer spending habits is analyse bank statement. By examining the financial transactions recorded in bank statements, companies can uncover patterns, preferences, and trends that are invaluable for market research. This content will explore how analyzing bank statements can provide businesses with critical insights into consumer spending habits, as well as discuss the ethical considerations, challenges, and potential applications of this approach.
Observing Spending Through Bank Statement Analysis for Research